Posts by Michelle Guetersloh

How to Raise the Costs of Your Salon Services with Confidence

How to Raise the Costs of Your Salon Services with Confidence

You may find it an uncomfortable situation, but at some point you’ll find you need to raise your fees for those haircuts, dye jobs and updos. You’re not alone. Many independent stylists find themselves in the position where they need to raise their costs, but are unsure of how their clients will react. Due to […]

Stylie Featured in June 2016 Issue of Beauty Launchpad

Stylie Featured in June 2016 Issue of Beauty Launchpad

Hey, beauty knockouts! We’ve got some exciting news to share. Stylie was featured in the June 2016 issue of Beauty Launchpad! If you haven’t already had a chance to see it, you have got to check it out. You can find the article, “Just My Stylie” on page 54 here. Beauty Launchpad is THE magazine […]

How to Get Referrals for Your Hairstyling Business

How to Get Referrals for Your Hairstyling Business

While it might be a little intimidating to ask your clients to give you a referral, this method of word-of-mouth marketing is undeniably powerful. So don’t be shy! Whether you realize it or not, if your clients love the work you’re doing, then of course they will want to talk you up – because they […]

How to Get Ready for Booth Rental

Free Guide: How to Get Ready for Booth Rental

So you’ve been thinking about the move to booth rental… and getting really amped for all the possibilities this new career path could hold! It’s a scary jump, isn’t it? But the only thing that makes it so scary is the fear of the unknown, which is why Stylie wants to help prepare you completely […]

Don’t Stop Styling: How to Add a few Extras for Extra Income

Don’t Stop Styling: How to Add a few Extras for Extra Income

Here’s one dilemma for hairstylists and anyone running a business in the service industry: You only have so many hours in a day. As a result, your income is limited by time and the amount of money you charge for that time. So, until you can charge the same amount commanded by the top stylists […]

How to Make a Difference as a Hairstylist

Maybe It’s Time to Set Your Entrepreneurial Scissors Free!

Sure, in some ways, it’s easier to work for a salon. You have constant access to their equipment, products and receptionist. And you bypass bookkeeping and tax headaches, too. But there’s a good chance you’re wanting something more, like thousands of other stylists have for the past several years. It seems there’s a huge incentive […]

Undercuts a Growing Hair Trend

Hairstylist Feature: Kelsey Deuel on Undercuts, a Growing Hair Trend

Over the past few years, a growing trend has been popping up in the hair nation, and it looks like it’s here to makes waves in 2016. Undercuts, which have traditionally been popular for men, are becoming more mainstream for women, adding a bit of an edge to an overall look. Undercuts are fun because […]

Give your Hairstyling Business a Makeover

How to Handle Consultations with Your Hairstyling Clients

When doing a consultation with a client, a picture is literally worth a thousand words. Let’s say your client explains that she’s “looking for a chocolate brown color…” Well, what if you jump right into coloring, but your idea of this shade is darker than what she imagined. When you do the grand reveal, you […]

Use Social Media to get Some Attention for Your Hair Styling Business

Use Social Media to get Some Attention for Your Hair Styling Business

More than likely, you’re already using some form of social media as part of your marketing strategy. The question is, just how well are you doing it? Was your last post about two to three months ago? Are you using it primarily to advertise the latest deals? You’re too busy to really think about it? […]

Everyone is Offering Client Loyalty Programs. Hairstylists, Should You?

Everyone is Offering Client Loyalty Programs. Hairstylists, Should You?

In that time old tradition of “you, scratch my back, I’ll scratch yours,” client loyalty programs started emerging like mushrooms all over the modern retail and service industry at least 20 years ago. And lately, they’ve been multiplying like rabbits. These marketing strategies aren’t just for the major retail players. Neighborhood coffee shops, boutiques and […]

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