5 Amazing Tips for Today’s Generation of Independent Beauty Professionals

Apparently, it’s a brand new day for hair stylists. At last count, about 50 percent of all salons in the United States were offering some type of booth rental or leasing model. That was the news released in a report by Professional Consultants & Resources (PCR). All that points to new opportunities for the hair stylist.

Helping in that transition is the ability of stylists to use technology — business management tools and apps that are easy to access from a smartphone or tablet. While those are great in helping you run a business, make sure you don’t neglect the essentials of keeping your customers happy.

Here are 5 amazing tips to keep your booth rental operations growing:

1. Select a great location.

Spend a few extra dollars for booth rental to make sure you’re in an area that not only is convenient for your current customers, but will help you attract new ones. Areas with more traffic may introduce you to walk-ins — and, quite possibly, loyal clients..

2. Create ambience.

Part of the hair styling experience is the opportunity to relax. Make sure you give your clients that enjoyable experience by welcoming them to a clean and modern space. Throw a bit of music and aromatherapy into the mix. Also, keep the clippings clear.

3. Be your own advertisement.

Look the part. Put effort into your look — you’re your own best advertising.

That means not just your hair but the way you dress. Be professional and stylish. Why would your clients trust stylists to make them look stylish if they can’t seem to get it together themselves?

4. Get busy with promotions.

You can call it promotion, marketing or simply talking about yourself and your services. Just make sure you keep doing it if you want to keep your business growing. Use a variety of methods, including Facebook, Twitter, Instagram and printed postcards to show off your work and to offer discounts. Make sure you’re regularly updating your offers and posts.

5. Maintain your calendar.

You can send your client heading to the next salon down the street if you can’t manage your calendar. No one wants to wait 30 to 40 minutes, if you booked their appointment in advance. Scheduling is a juggling act you can’t afford to neglect.

Stay in control of your hair styling business with Stylie. Our online scheduling and point-of-sale tool for independent beauty professionals will help you stay organized. Try it for yourself. Contact us for a free 30-day trial of Stylie.

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-Easy for you, Easy to love-

Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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