3 Tips for Succeeding in the Independent Beauty Business

Anyone who has entertained the prospect of running their own business is likely to feel a little intimidated. You should be. It’s not an easy undertaking.

Starting your own business as a stylist, even if you decide to go the booth rental route, is no different.

That fear can be healthy. As long as you can keep yourself motivated and manage yourself, time, and money, it’s highly likely that you will increase your income by renting booth space as opposed to being a commissioned salon employee.

But there are keys to making it work smoothly. Take a look:

1. Use digital tools to keep up with your clients.

Unlike previous years, business owners have digital tools that can make the process of running a business much smoother.

Apps and digital platforms specifically designed for the needs of booth rental hair stylists can help you keep track of important client dates, client preferences, inventory, social media initiatives and other aspects of your business. Point-of-sale platforms can help you manage it all with a few clicks on your smartphone or tablet.

2. Have a digital presence that stands out.

There are many drag and drop website-building tools available that make it easy for you to create and maintain a top-notch website. You can purchase your own URL or domain name to make it more personal and take away unwanted ads on the pages.

Don’t forget about maintaining a successful social media presence that showcases your work. Use Instagram or Facebook to showcase your before and after photos so people can see your amazing talent!

3. Get into a routine and stick with it.

To prevent burn out, which can happen with any job, work to achieve some type of work-life balance. Here’s a few things you can do: Set up recurring appointments with your current clients; set aside time to go to the supply store; convert client information from Post-it notes to your online stylist tools; and schedule time to create content.

Eat. Sleep. Do #hair. Repeat. ??✂️

A photo posted by Stylie (@gostylie) on

You’ll find that when you have properly scheduled out your time, you’ll spend less time working and more time reaping the rewards of owning your own business. Instead of feeling like you have so much to do that it gets to the point where you are too overwhelmed to do any of it, schedule ahead of time. Know what your day, week, and months look like before they sneak up on you.

Real stylists can’t imagine it any other way. Am I right or am I right?

A photo posted by Stylie (@gostylie) on


These tips can help you navigate the journey to becoming a successful independent stylist. Keep these in mind as you make your way to being as successful of a stylist/business owner as you can be. Also, use Stylie, a point-of-sale tool to help you manage your appointments and responsibilities. Let us show you how it can work for your business.

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-Easy for you, Easy to love-

Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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