How to Build Your Clientele

The hardest part of being an independent stylist is building a client base. Even if you rent booths at multiple salons, you can’t rely solely on the new patrons you find there. Attracting new clients – and keeping them – requires a lot of networking and marketing. Here’s how you can start to build your clientele:

Start Using Social Media

Social media sites like Facebook and Instagram are great tools for outreach and displaying your portfolio. Use Facebook to share promotions or your work hours to keep clients informed. Take pictures of hairstyles you’ve created and post them to Instagram. Make separate pages for your personal account and your business account to avoid mixing promotional and personal posts.


The fastest way to build clientele is to use effective advertising. If you rent a booth in a salon, you have a chance to reach out to potential clients who might not have heard of you otherwise. Create fliers that list your phone number, services, social media pages, etc., as well as a few of your hairstyles and post them in local businesses.

Accept Walk-Ins

You don’t want to turn away potential clients, so walk-ins will be a necessary evil when you first start out as a hairstylist. While accepting a walk-in may delay another appointment, don’t miss out on a chance to build a relationship with future loyal clientele. If you rent a booth at a salon that doesn’t accept walk-ins, try to work out a deal so that you can be the sole walk-in stylist, or offer to do walk-ins on certain days of the week.

Offer Promotions

Offering promotions attracts new clients and keeps current ones happy. Giving free haircuts for first-timers or rewarding referrals with half-off deals is a great way to spread the word about your business. Consider running specials – like discounted hair styling for groups – during prom and wedding seasons, as well as free or discounted haircuts for clients’ birthdays.

When you do build up a list of loyal clientele, keeping an organized schedule will be essential. Stylie is an online scheduling and point-of-sale tool for independent beauty professionals who want to focus on what they do best – making their clients happy. Request a free 30-day trial of Stylie and see how it can help you stay on top of your appointments.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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