Get Your Hairstyling Business Rolling with These 5 Marketing Tips

You’ve finally launched your hair styling business — or you’re at least just a few weeks away from making it official. Now it’s time to pick up some marketing strategies to keep it growing. Fortunately, that prospect will cost you a lot less money than it would have just 5 to 10 years ago.

According to a recent study, the average American is spending at least 2.5 hours a day on a smartphone, laptop or tablet. And, of course, they’re engaging on social media and doing plenty of searches on engines like Google. Consider that statistic when you launch a marketing campaign that will bring in new customers.

Start with these 5 great ideas on marketing your business, some of which we found on Salon.com.

1. Encourage selfies. Who doesn’t like to take a selfie? Especially when they’re looking their best? Set up a sign along with a message like, “Go ahead. Take a selfie.” Then encourage your clients to post it on social media along with your business hashtag.

2. Ask your favorite clients for reviews. Other businesses request testimonials all the time, which they often display on their websites. In the service business online reviews are gold. Look around for some of the most popular review platforms in your area — and simply ask your clients to post a review.

3. Start a blog. Write about what you know best. Do you have advice on dealing with split ends? Or the best conditioner for customers who dye their hair? Or your favorite cosmetic picks? Put it out there. The more advice you post on your site, the more likely you will eventually get a following because of your expertise. Make sure you promote it on Facebook and other social channels.

4. Use Google Adwords. People use search when they get on the Internet. We know this. Recent statistics show that Google processes more than 40,000 search queries — every second on average. Now, the question is “Will they find you?” Set up a local Google Adwords campaign to start attracting business. It may be less expensive than you think.

5. Set up a bonus program. You wouldn’t start your independent beauty business or salon unless you had at least some loyal customers. Offer them a discount they can’t refuse for every new customer they refer to you. You also can attract new clients via your social channels — offer enticing packages that include freebies.

Running a hair styling business can be incredibly rewarding. Besides being your own boss, you’re in the business of helping people look their best. Stylie can help you keep things running smoothly. Try our point-of-sale tool that keeps you on top of your day-to-day schedule with ease.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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