Quick. What’s the No. 1 product your clients are purchasing at their favorite beauty supply store? Is it a skincare product? Hair products? Nail polish? Don’t have a clue whatsoever?
If you’re not taking the time to really get to know your clients and their preferences — from beauty essentials to top indulgences, you could be passing up numerous opportunities to pull in additional income through booth rental.
Think of it this way. While there’s a maximum number of clients you can get in your booth seat each day – without overbooking your way into the following day, you have much greater flexibility (and earning potential) by selling a wide array of beauty products.
But the key is really knowing which products will actually sell. After all, you’re not doing yourself any favors by collecting a counter filled with products that will only collect dust. To get started with a formula for increased booth rental profits, follow these tips:
- Collect personal info. If you haven’t done so already, make sure you’re collecting personal data from your customers — and not just their cell phone numbers. Ask for email addresses, postal addresses, birth dates and anniversaries. With that info, you’re setting the foundation for developing great and personalized communications with your clientele.
- Send a fun survey. Get creative. Now that you have those email addresses, send out a fun survey asking your clients about their favorite beauty products. Ask questions like “I can’t live without …” or “I can’t get enough …” These type of surveys can give you insights into which products are worth investing in.
- Share your expertise. You’re the beauty expert. Show it off. Maintain a Facebook page (and of course, encourage your customers to become followers) and talk about the latest products you’ve been experimenting with. List the benefits of the products in detail and your personal experience.
- Offer discounts. On an ongoing basis, offer discounts on products to preferred customers. And, by all means, send out a free sample or provide a discount around their special days like birthdays. Make them feel pampered on their day.
- Have conversations. Who doesn’t like to talk to their stylist? Most people do. Be prepared to jot down notes about challenges your clients are having with their beauty routines. Maybe it’s dry skin or a color that fades too fast. Help them get professional results by offering them professional products. Follow up with customers by offering suggestions on what would work for them.
By getting to know your clients, you’re not only paving the way to developing another revenue stream by selling products. You will be able to offer a personalized experience that will help you stand out from your competitors.
Stylie can help you manage all of those communications and personalized experiences. Our point-of-sale tool is designed specifically to help independent beauty professionals succeed. Contact us for a free trial.
-Easy for you, Easy to love-