We all know the power of word of mouth. Starbucks and Red Bull are two companies that soared because of word-of-mouth marketing campaigns in their early days. So, what about stylists? You can say customer referrals are our bread and butter. Think about it. Every client you send out the door is a walking advertisement of your incredible talents.
Yet, don’t just rely on referrals happening automatically. You can boost the chances you get plenty of referrals – and, as a result, grow your business. Follow these tips for an effective referral program that makes clients more than willing to tell their friends and co-workers about your amazing services.
1. Offer worthwhile incentives.
Even if you already have a rewards program, it might not be doing you much good if the so-called rewards are laughable. Make referrals worthwhile by discounting your services, or even allowing clients to choose a service they can have for free after a certain number of referrals or after they’ve been a client for a while. Everyone enjoys having a few extra dollars in their wallets.
2. Reward referred clients.
You’ll obviously want to reward clients who brag about your services, but don’t forget the first-timers. Discounting or offering a free service shows you value referred clients and want to keep them coming back. You could also give away a free product or samples of your most-used products.
3. Advertise your referral program.
Getting clients to refer you will likely be easier if they actually know you offer a referral program. Advertise the referral services and discounts offered through email and social media pages. You could even offer different incentives each month to keep clients interested. Also display a message on your business cards stating that you reward referrals.
4. Provide great service.
This one is obvious, but good customer service is what builds loyalty and makes people want to come back. Even those referrals who show up just to “try you out” or support a friend may decide to stick with you after a session goes well.
A good referral system is useful for bringing in new clients, but you want to make sure those new clients stick around for a while. Stylie is an online calendar and point-of-sale tool that helps you stay organized and keep track of referrals. Request a free 30-day trial today!
-Easy for you, Easy to love-