While it’s rewarding to run your own business, marketing your small business as a independent beauty professional can seem like an overwhelming task at times. There is only so much time in a day, and managing your marketing campaigns probably aren’t the only responsibilities you have in that time. But, of course, they’re essential if you want to keep your business on a healthy track.
Here are some examples of simple ways to enhance your marketing strategy using limited time and resources.
Take advantage of tools to make social campaigns easier: You could get online throughout the day to post on Facebook, then on Twitter … and, oh yeah, Instagram, Snapchat and Pinterest. Marketing on social media has great rewards but it can also be time-consuming. Fortunately, there are tools to help you easily post content across the internet that’s relevant to your audience. All you have to do is sign up for the topics that are interesting. For instance, you can use Google Alerts to find out what’s trending in beauty … making it easy to share it with your followers. HootSuite is another option for managing all of your social media posts from one portal. And, of course, you can also use Stylie, our point-of-sale tool, to help you schedule and keep track of your marketing campaigns.
Know what your audience wants: One of the most important time investments you can make when marketing your small business is getting to know who your target audience is and what channels are getting them to your page. You only have to do this once, and it’s totally worth it. Once you figure out what kinds of content are bringing these people to your site, you can make a list of the main topics of interest and put that content curation tool to use!
A photo posted by Stylie (@gostylie) on
Switch up the format of existing content: Did you have a blog post that performed really well gaining more shares and audience engagement than others? Use that to your advantage by putting it into a different format. You could make a video tutorial or a graphic based on it. People like interactive content and visuals. According to a report by Cisco Systems Inc., video is expected to grow to 84 percent of Internet traffic in the United States by 2018.
Be your authentic self: While curating content with tools and having an abundance of it at your fingertips ready to post when you need to is awesome, you don’t want your audience to forget about you when reading the content that you are sharing. It doesn’t take much time to add a personal message, a question, or an opinion to what you share. This will help keep you and your business fresh in your audience’s mind while they take in what you shared. You and your personality are among your business’s largest resources when it comes to attracting attention online and offline.
-Easy for you, Easy to love-
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