Maybe It’s Time to Set Your Entrepreneurial Scissors Free!

Sure, in some ways, it’s easier to work for a salon. You have constant access to their equipment, products and receptionist. And you bypass bookkeeping and tax headaches, too. But there’s a good chance you’re wanting something more, like thousands of other stylists have for the past several years.

It seems there’s a huge incentive for taking the leap into the booth rental model of hair styling, according to Curl Stylist. As an employee, you will take home only 45 to 65 percent of what clients pay for haircuts. Those hard-earned tips are not your own, either. If you have the itch to own your scissors, read on.

Renting a salon chair requires some big girl bravery. But you’ve probably got that kind of spunk and a whole lot more, especially if all the money from a cut and style goes only into your pocket. Don’t forget the tip jar has only your hand in it, too. Plus, you make your own hours.

But … you have to furnish your own equipment and hair products, towels, etc.

Still interested? Read on for tips about building and keeping your clientele as a booth rental entrepreneur:

Get to know your clients: Remember those clients who seem to have time for nothing more than a morning shampoo and three hot puffs from the hairdryer. Teach these full-throttle women how to style no-hassle cuts and they will be your best friends.

Go out of your own way: If a client has an important surprise meeting, along with an emergency need to see you, accommodate her. Your professional courtesy will never be forgotten. If you can be flexible, do it.

Be prompt and fast: If your client uses her lunch hour to see you, make sure she is in your chair at noon and out of it in a timely manner. If you can’t chat while you work, then choose to work. Few women have an interest in spending several hours in your chair or under your hair dryer. Even fewer will return for future appointments if this becomes the norm.

Brag a little bit: With client permission, post “before and after” photos on Facebook. Mention when you attend hair shows. This is how clients learn that you stay current with trends. It is also a great way to rake in referrals.

Be creative with advertising: Send out email blasts and post special cut and color pricing on social media, including Instagram and Facebook. Leave business flyers where women gather, such as nail salons, break room bulletin boards, etc. Offer discounts to clients who refer friends. These ideas cost nothing but elbow grease and imagination.

Stylie, a point-of-sale tool for independent beauty professionals, helps you manage your client communications, product inventory, scheduling and more. Talk to us about a demo on how it can help you run your business with just a few clicks of your stylish fingers.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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