You have your favorite go-to tools. The curling wand, paddle brush, blow dryer and assortment of conditioners. You consider them irreplaceable in keeping your hair styling business in its best shape. But have you considered putting Instagram in the same “Essentials” category?
While Instagram has earned a reputation for keeping us up to date on the latest trends in fashion, hairstyles, art, photography and home design, it’s steadily gaining a reputation for boosting business. What better way for salons and independent beauty professionals to instantly display their work? Consider it a mini-commercial that has the potential to reach thousands of people. With little or no cost involved.
Show it off
Perhaps the biggest — and most obvious — benefit to having Instagram is being able to show off your best cuts and dyes. Posting before and after photos of dramatic chan shows followers how skilled you are. If a potential client sees how much you can improve someone else’s look, it could influence them to contact you for an appointment.
Instagram can also be a useful promotional and networking tool. You can advertise specials you’re running without going overboard and posting multiple messages a day. You’ll also get recommendations for accounts to follow that are similar to yours, making it easy for you to make new connections with fellow stylists.
Make a connection
If a client follows you on social media, they may do it for a number of reasons: to see your work, to keep up on current sales or events, or to get to know you better. Having an Instagram account makes it easier for those who are only interested in seeing your hairstyles to follow you without seeing messages that crowd their news feed. It also gives clients an opportunity to communicate with you if they choose.
When someone wants to see what the hottest color of the season is or how many inches they should cut off for a dramatic change, they typically look to Instagram for answers. Your account can inspire your followers to finally pull the trigger on that asymmetrical bob they’ve been considering for weeks.
Another tool worth considering is Stylie’s online platform for independent beauty professionals. It can help you can keep track of clients that follow you and take notes on their styles and preferences. Request your free 30-day trial today.
-Easy for you, Easy to love-
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