Whether you operate your hair styling business as a studio renter, an owner or an employee, it’s essential to develop a connection with your clients that keeps them coming back. Not only that, by doing so, you can get on track to cultivating the type of relationships that result in increasing your business through word-of-mouth recommendations.
So, how do you take that first step toward developing amazing client-stylist relationships? It’s not as difficult as you may think. It can be as simple as incorporating these 5 habits for your client into your day-to-day routine.
- Break the ice. Take a moment to think about the client-stylist relationship and how personal that connection can be. She is in a vulnerable position, entrusting you with one of the most noticeable attributes of her appearance. Whether it’s a new client or a regular client, she deserves some reassurance … let’s call it breaking the ice. Even those who have been coming for years may want a little small talk before taking the plunge with a new hair color or a haircut. No matter how rushed your schedule, a few minutes of a warm conversation can leave a lasting impression.
- Get to know your customer. While it’s important to get to know your customer, don’t overdo it. Ask a few open-ended questions (i.e. How’s your week going?), and then let the client lead the conversation. Keep a mental note of details shared by your regular clients. Is it a hairstyle they admired on a celebrity? A story about their child’s talent show? Bringing up those details at a later appointment can further cement the stylist-client relationship. If nothing else, it shows that you are attentive to details … an admirable quality in a hairstylist. When reviewing your schedule for the next day, think ahead about a few of those details you can follow up on with specific clients.
- Share tricks of the trade. Clients appreciate hair maintenance or styling tips they can take on themselves. If they’re able to look just as great on Friday as they did on the day they left your studio, they’re more likely to feel great about the experience. And what better way to get referrals if your client is able to show off your work day after day?
- Give insights. We’re living in an increasingly busy environment. Give your favorite clients the gift of time. If you have slots in your schedule that are more open than others, share them with regular clients. If you can get them in and out of your chair within an hour instead of 1 ½ hours or 2 hours, you can win major points. It may not seem like a lot, but people with hectic schedules will be incredibly appreciative of those type of insights.
- Provide the extras. If you just learned about a new hair conditioner, tell your client. Offer it for free in exchange for their feedback. If he loves it, offer it during the next appointment. You also can provide little extras like up-to-date reading material more geared to his tastes, free neck trims or discounts for referrals.
With just a few extra steps, you can quickly be on your way to building better relationships with your clients as well as developing the foundation for expanding your business.
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