It may be hard to admit, but there’s a good chance you’re not the most skilled stylist in your community. And it’s just as likely that you’re not the cheapest or most expensive. When building your hair salon business — or any other business, for that matter — success comes from standing out in other ways that leave a lasting impression.
Consider the following 3 tips to help you stand out in all the right ways:
1. Blow it out with exceptional customer service. Giving your clients great hairstyles isn’t always enough to keep them loyal or inspired enough to recommend you to friends. Take your customer service to new heights. Use a digital booking and point-of-sale system that allows you to easily send reminders, offer discounts and freebies on clients’ anniversaries and birthdays, and track points for bonus systems. Keep an account of their preferences, too. Every client wants to feel as if they’re receiving a customized experience.
2. Create a spa-like environment. Perhaps you like hard rock piping into your earbuds when you’re working. That’s one way to keep you motivated and energized, right? Well, remember, it’s not about you. Your customers are looking to detach from their hectic schedules when they sit in your chair. Make the experience relaxing. Think about the elements of a spa — lush towels, neutral colors and an overall relaxed and minimalistic atmosphere. Imitate the music, too. Check out some New Age selections that are soothing.
3. Keep it professional. Whether you have a business based on a booth rental model or a salon model, make sure you keep it professional. As entrepreneur Benny Dohrmann of Space International told Salon Today, “You can’t build a salon business like a hobby project.” Make sure you stay focused on continually building the business by staying organized, setting goals, keeping appointments on schedule, and maintaining a robust marketing plan that includes social media.
4. Speaking of social media … Even if you start out with the best of intentions, it can be easy to forget about marketing your business through social media. Stay focused on this form of marketing. With some effort and consistency, it will pay off. Regularly post photos of your work and those of celebrity stylists to keep your audience in tune with styling trends. And periodically post discounts at your salon.
Running a styling business can be rewarding if you take the steps to stand out with great customer service and marketing. Try Stylie, a point-of-sale tool designed specifically for independent stylists to keep you on top of your goals. Contact us for a demo.
-Easy for you, Easy to love-
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