How to Keep Your Customers Coming Back to Your Hair Salon

As a hair stylist, you’re already in the business of pampering your customers — giving them the royal treatment when they get into your chair. How about taking it a step further?

In this digital era, when it’s so easy for a customer to tell the world about your great service or, worse yet, your bad service, you want to ensure that your customers have every reason to keep coming back. And, even better, you want them to recommend your services to friends.

As professional hairstylist Michelle G. points out in this video, one of the most significant keys to having a successful business — whether you’re renting a booth or running your own salon — is to keep those customers coming back again, again and again.

Take a look at these 3 important tips for boosting customer loyalty.

  1. Pump up the pampering. Think about it. How often do any of us have the opportunity to just chill while someone else takes care of us? That’s the power that you, as a hair stylist, have with each of your customers. You can make them feel extraordinary, if only for an hour or two. Make the most of their time in your salon. Offer a perk, like a glass of wine, cheese and crackers or a mini massage. Be prepared to keep it up, though, as Michelle points out. There’s nothing worse than coming to expect something only to see it disappear.
  1. Make each person feel like an individual. Who doesn’t like a little attention on their birthday? Or anniversary? Keep up with the special days in the lives of your regular customers. Talk about feeling extra special. Knowing that you remembered them on their special day will go a long way in leaving an impression.
  1. Offer discounts for loyal customers. Do you have customers that have been loyal for six months? A year? Several years? What are you doing to recognize their loyalty? Don’t slack off. Do something special like offer them a free facial or a 20 percent discount on their services for sticking with you.

By giving your clients VIP treatment, making their appointments a special experience, you can be assured that your clients more than likely will keep coming back. To stay on top of those special services, use Stylie, a point-of-sale tool designed for independent beauty professionals. It can help you keep up with appointments, client preferences and other special information, like birthdates. Contact us for a free demo.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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