Don’t believe the hype. If you listen to the critics, you’d think that the rise of booth rental is killing off the hair styling business as we know it. With about 50 percent of the salon industry now consisting of booth rentals, maybe it’s time to take a hard look at how the trend is changing things up.
As Neil Ducoff reported in Strategies.com, plenty of salon owners are bemoaning this trend as a cancer in the industry. “I used to think that way too,” said Ducoff, CEO of the beauty business training company. “But not anymore.”
Ducoff noted that the trend has owners worried because of the time they invest in employees only to see them walk out the door for their own opportunities —and, at times, taking clients along with them.
Instead of resisting the trend, maybe it’s time to embrace it by changing the business model. For many salon owners and stylists who are moving to the booth rental model, it can be a win-win situation. By offering booth rental as an option, salon owners can attract ambitious stylists who are realizing their dream of entrepreneurship.
In summary, here are 3 reasons why booth rental is not killing the beauty industry:
- It allows business to thrive. By giving stylists the opportunity to build their own clientele, salon owners are encouraging a more lively and dynamic salon atmosphere. As Ducoff says, building that type of model paves the way toward a model in which everyone is pulling in the same direction.
- Renting a booth allows stylists more flexibility. With more stylists taking the initiative to set their own hours and purchase their own products based on their clients’ preferences, the likelihood of producing happier customers increases.
- Increased independence for everyone. Salon owners can focus more on providing services and customer attention without the need to manage 100 percent of the stylists under their roof. Likewise, a booth renter can take on more of the responsibility of their own customers’ satisfaction. More than likely, she also will have an extra incentive to make sure customer satisfaction is high.
With all those considerations, the hair styling industry is bound to be thriving with the trend toward booth rental. Stylie, a point-of-sale tool for those working in the hair styling industry, can provide entrepreneurs the scheduling tool they need to keep things running smoothly. Contact us today to learn more.
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