Have you heard? You’ve got plenty of competition when it comes to corralling your share of customers in the hair styling business. According to the U.S. Census Bureau, jobs in the salon business are projected to grow by 13 percent by 2022, outpacing the average growth rate of 11 percent.
Either that means more people are interested in looking pretty — or that you have to step it up to make sure you stand out from your new competition. Here are 3 mistakes to avoid when you’re trying to rock it as a independent stylist or salon owner.
- Overbooking. Yeah, we know. It’s tempting to cram as many heads under your shampoo bowl as possible. You’re trying to make a buck, right? It may seem obvious, but don’t do this. It’s a huge turnoff for customers when you don’t value their time. Also, when a person calls at the last minute to “slip in” your chair between other customers, keep it professional. Have them respect your time by letting them know of the next available slot.
- Hiding out in the dark ages. We know it’s sort of comfortable to keep doing things the way you’ve been doing. But you wouldn’t let your customers go out the door with a hairstyle that’s outdated by a good 5 years. Same with your business. Stay modern. Tap into the tools that will keep your business running efficiently and professionally. Send out text or email reminders about appointments (busy, frazzled customers will super appreciate this!), and manage your appointments and inventory with an app you can use from your tablet or smartphone. You don’t want to run out of stuff. How pleased will your favorite client be if you don’t have her hair color in stock?
- Not keeping up with style trends. One of the No. 1 rules in the hair styling business is to “Know Thy Customer.” Unless all your clients are content to wear a traditional bob, you need to keep up with trends in the industry — and, most importantly, how to do them. Get out there and figure out the newest trends happening in Paris, New York, Hollywood … or wherever the trendsetters may be. And keep your clients up to date, too, through your social media posts. And, of course, regularly attend training courses to understand how to perfect the latest cuts and dye services.
Keep your independent beauty business running like a smooth operator. Check out Stylie, a point-of-sale tool designed with independent beauty professionals in mind. It will help you get more professional in no time. Contact us for a free demo.
-Easy for you, Easy to love-
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