While it might be a little intimidating to ask your clients to give you a referral, this method of word-of-mouth marketing is undeniably powerful. So don’t be shy!
Whether you realize it or not, if your clients love the work you’re doing, then of course they will want to talk you up – because they really like you! That’s why they come to you, right?! So asking them for a referral or to share positive experiences about you is something that they are willing to do more often than not.
Also, remember that your clients are walking billboards. Taking really good care of them and really good care of their hair is undoubtedly going to lead to other people asking them about where they get their hair done. And you can even go a step further by teaching them some techniques to do their hair at home. That way, you ensure their hair is looking great at all times so that people will want to go where they go for their haircuts and colors!
Another creative way to get referrals is to get involved in the conversation when your client talks about their friends. Let’s say your client, Erica, starts telling you a story about her friend, Sally. You should ask Erica about what Sally’s hair is like. Erica will likely start chatting with you about Sally and her hair and, hopefully – when Erica sees Sally next – your conversation will pop into her head and she’ll give you a referral. Basically, you’re planting the seeds for the future. And at the end of the appointment, be sure to give Erica your business or referral card so that she has something physical to give to Sally.
And hopefully in the near future, you and Sally will create a new and wonderful stylist-client relationship, all because you were willing to put yourself out there. After all, we care about our clients and the people they care about. So let’s be good to each other and spread the hairstyling love!
-Easy for you, Easy to love-