Are you in a stylist slump? Reminiscing about the good old days of being in beauty school, when everything was new to you? The amount of knowledge you gained on styling may have seemed endless, at the time. Now that you’ve honed your techniques, it’s easy to get a little too comfortable.
One of the best ways to get out of your comfort zone, gain more clientele, and keep your career feeling fresh and fun is to keep learning. Plus, with the Labor Market Information Division of California predicting a 20 percent increase in jobs for hairdressers, hairstylists, and cosmetologists in the next few years, now it’s more important than ever to stay on top of your hair game. Looks like the competition is getting stiff.
Here are several ways you can keep moving in the right direction:
1. Keep up with trends. This one may be obvious, but it’s easy to slip into a routine. Even if you have a steady flow of clients, people like to switch things up sometimes. New clients will be more likely to remain loyal to you as their go-to stylist if you are able to recreate a style they request the first time they visit.
Keep on top of trending hairstyles by subscribing to the blogs of celebrity hairstylists and salon sites. Sign up for training classes for hair colors and cuts. Many beauty manufacturers will offer training free of charge or at a low expense just to get their products in front of you. Keep a calendar of events in your area. If you don’t have the luxury of getting away, consider tuning into professional video tutorials. According to Phoenix, Ariz., salon owner Sean LaRusso, the investment is worth it for newbies as well as established stylists.
2. Invest in yourself. Been styling for a while? Maybe it’s time to consider making the move toward business independence. Brush up on your business savvy by finding a class at a local college or one you can take online about management or entrepreneurship.
There are also many business seminars and shorter courses you can take to make sure you stay on top of what’s going on in the independent stylist industry and ensure you’re running your business in a way that will guide you to further success. This could open more doors for you as a business owner.
3. Go back to school. If you are looking for a more hands-on approach to styling education, enroll in a class at a well-known salon academy. Whether you take a class for a full semester, or find a reputable academy offering a week-long class, such as those offered by the Paul Mitchell Advanced Academy, it will be a worth-while experience and could really get you back to the inspired person you were in those early days of learning the trade. Some courses offer a certification too.
Whichever route you decide to take, continuing to improve on your skills, learning new techniques and networking with others in the field is sure to get any stylist out of a slump.
-Easy for you, Easy to love-