Marketing is Not Easy – A Stylist’s Guide to Getting it Done

First, the good news about marketing yourself as a stylist — in this digital age, you can accomplish a whole lot without spending a whole lot of money. Now, the bad news … or, maybe bad news for some hair stylists. It takes commitment and a significant amount of time to do it right.

Whether you’re just starting off as an entrepreneur in the hair styling business, investing in booth rental, products, tools, equipment and everything else that goes with it, or you’ve been at it for a while, these tips can go a long way in helping you get the word out about your business. Remember, it takes time and plenty of stamina to keep it going.

1. Define your objectives.
What type of clients do you want to attract? If keeping up with the latest, trendy styles is not your thing, maybe you need to hone in on the professional working woman instead of the college crowd. Good with that? OK, keep that in mind. Next, determine how many hours you want to work each week and how flexible you’re willing to be.

2. Build your strategy.
OK, now keep your particular audience in mind. Think about their challenges and needs. If you’re still thinking that the professional working woman is your ideal client, promote services that will fit their busy schedules. Maybe it’s the one-hour special, where you can get them in and out with a new haircut and a style within that amount of time. If you’re going this route, make absolutely sure you don’t overbook and that you’re renting a booth that’s in an area near a lot of businesses. Also, consider flexible hours — early and late — to accommodate the needs of this clientele. Join professional organizations to increase your ability to network with businesswomen. Likewise, if you have other clients you’re interested in, think about what would attract them to your booth.

3. Develop a social media campaign.
In addition to investing in a website, you should, by all means, take advantage of the opportunities social media offers. This is where that stamina comes in. It’s not enough to post specials, photographs and updates every couple of weeks. Regularly post Facebook updates on any specials you’re having. And show off your work. Do before-and-after photographs of your clients. You’d be surprised at how many would be willing to show off their new haircut.

4. Treat your customers like celebrities.
Don’t forget that your clients can be your top advertisers. You want to them to give referrals. Treat them to specials during their birthdays or anniversaries. Also encourage them to bring in customers by offering a significant discount for each friend, co-worker or relative they refer. It never hurts to ask. And, if they’re happy with your services, they more likely will be just as happy to give a referral.

Managing a marketing campaign for your hair styling business can be challenging. Let Stylie help you keep all your strategies organized. Our point-of-sale tool is designed to help stylists with booth rentals keep track of clients’ preferences, birthdays, and other special information. Contact us for a free demo.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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