Are you ready? With Christmas just a few short weeks away, hairstylists will be gearing up for the busiest season of the year. As a booth renter, it’s likely you don’t have to worry about decorating the salon or approving employee time-off requests (thank goodness). However, you should be making some preparations — so you’re not only surviving the holiday rush. Here are 4 tips to help you thrive during this busy season by maximizing your earnings.
1. Offer discounted services. Most salons discount services or run specials during this time of year, and independent beauty professionals should do the same to boost business. Offering half-off, buy-one-get-one or extra rewards for referrals encourages clients to stop in and spread the word to their friends. Now is also the time to hand out coupons like crazy. So, make sure everyone who makes an appointment gets a few to hand out. You want to keep the momentum up after the holidays are over.
2. Advertise your holiday specials. Coupons and word-of-mouth advertisements aren’t the only methods to use when attracting holiday business. You’ll need an arsenal of tactics. Use online channels such as blogging and social media, as well as print advertisements like local publications and fliers to advertise your services..
3. Start your promotions at least four to six weeks out. Make sure clients know what hours you’ll be available during the holidays, what sales and specials you’re offering and for how long, and what clients have to do to take advantage of those rewards – show up, refer a friend, purchase a product, etc.
4. Restock and promote products. Speaking of products, don’t forget to stock up on plenty of your most popular items. You also can run specials on products by giving away samples with a purchase, discounting certain items or giving away free items with services. Also keep decorative gift baskets and sample sets on hand for clients to buy for themselves or as presents for family members.
Preparing for the holidays now keeps you from getting overwhelmed when you have an increase in appointments and sales. An online tool – like Stylie – for independent beauty professionals can help you keep track of appointments, inventory and allows you to take notes on each client, ensuring you’re prepared to give them the best service at each appointment. Request a free 30-day trial to find out how it can work for you.
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