At the beginning of the year, you probably gave New Year’s resolutions a thought. Or two. Maybe this was the year things would be different in your personal life or business as a hair stylist. Either way, how are you doing? If things are going marvelously, good for you. If not, let’s take a look at how you can get back on track with your beauty business and shape things up by the time another year rolls around. You’ll be in better shape to take on another set of resolutions. Anyway, who says resolutions need to come only once a year?
Make Time to Think
You got to give yourself time to adopt some practices that will make you more profitable and your work-life balance more manageable. Experts give a varying amount of days it takes to adopt a healthy habit — anywhere from 21 days to 66 days. No matter which one you go with, it’s not a long time to start on the path of a lifelong change. The same can be said for the great habits that can build your salon business. To be on the safe side, we’ll say it will take you about 90 days to create significant change.
For one sun tanning company, it only took less than 30 days to get nearly 5,000 mobile subscribers and about $200,000 in revenue. While this strategy is not ideal for every company, it proves a lot can happen in a short amount of time. Take a look at the habits you need to be adopting now to make your hair salon more successful in 90 days. Keep them up for several months, and you may be surprised at what can happen.
The path to being organized can be littered with found cash along the way. No, we’re not talking about the dollars and coins you’ll find in the corners of your hair stylist’s suite. We’re talking about the massive amounts of paperwork, inventory and such you need to run your business. Get all this in order, and you could save yourself a lot of time. And, as we all know, time is money no matter what business you’re running.
Think about this to get a better grasp of where you could be losing out on a lot of time. According to an article in itssimplyplaced.com, you could be missing out on about $4,000 a year if you spend 5 minutes every hour in an 8-hour workday looking for something. That amount applies to someone who is making about $25 an hour. Take the time to get your place organized. If necessary, bring in a consultant to help you manage all aspects of your business.
It could be that streamlining your operations through the wonders of technology could be the thing that helps you easily find the things you need as well as find more time during your day. That brings us to our next point.
Adapt to Technology
Technology is a beautiful thing. Think of it as having your own personal assistant but even better. Automation and other types of technology like Stylie were designed specifically for independent beauty professionals and can work for you 24 hours a day without ever needing to take a nap, a cigarette break or disappear for lunch. And you can manage it from a tablet or a smartphone. It’s very likely you have a smartphone within inches of your hand at this moment. Pretty much at every moment.
With options in automation, you can set up a system for allowing people to book online — showing which slots are still available for certain types of appointments. Got customers who can never seem to remember their appointments? Who doesn’t? It has automatic timely reminders and invites them to cancel in advance if they can’t make it for some reason.
You also can accept payments with a point-of-sale tool designed for beauty professionals (including Square). You don’t ever have to leave your space. This is also a seamless way to manage receipts, discounts, and reports on cycles that help you decide when to run promotions. Keep track of your inventory with a point-of-sale tool that lets you see when you’re running out of products.
Automation also kicks in to help you have a personal touch. Before a customer arrives, you can quickly check to review personal details — everything from their preference on products to the names of their daughters. It also can automatically send out personalized greetings for birthdays and other meaningful dates in the lives of your clients.
Share Regularly and Respond Immediately
Ah, social media. You gotta have it. You shouldn’t be operating it without it. Any hair stylist running a business needs to incorporate some type of social media marketing strategy. Managing a healthy social media marketing campaign is essential for a hair stylist. You can’t neglect it. Develop a habit that will help you maintain regular posts, and a method for responding quickly to your followers.
Again, this is an area that technology can be your best friend. Your lifesaver. Your business partner.
With automation, you can schedule social media to post at optimal times and alert you when someone engages with you. The more you can engage with your followers, the better. Social media gives you the opportunity to provide a personable side to your business.
Review Your Business Plan
If you haven’t reviewed your business plan in a while, dust it off. Where did you think you would be 6 months, 12 months or 2 years after launching your business. If you adopted the independent beauty pro model, how many customers did you hope to have? Revenue? It’s always good to go back and check your progress against your goals to see if you’re on track. Maybe it’s time to reconsider some of your goals. If things have changed, it’s a good time to readjust your expectations.
Use your automated assistant to give you reminders to check your progress against your business plan every three to four months. How else will you know how you’re doing?
Let today be the start of a more successful future for your hair styling business with a few tweaks that can become regular habits.
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- 5 Tips to Pump up the Volume of Your Salon’s Social Media Pages - September 21, 2017
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