How to Get the Most Out of the Premiere (or Any) Hair Show

Do you find yourself getting giddy at the thought of attending the Premiere tradeshow? Us too! While this international beauty event can be loads of fun, it’s in your best interest to make sure you get the most return possible for your investment of time and money.

The point, after all, is to grow your business and fatten your bank account. Everything else—the fun, the freebies, the sights and access to new products—are bonuses, NOT the main attraction, and definitely not what will take your business to the next level.

Let’s start there.

At industry shows, many hairstylists love the chance to stock up on bargain deals and try new products. It’s fun, right? We dig it too.

But the biggest bang for your buck? It’s the education. Think about it: Lots of big-name educators at the same place, eager to help you advance your skills. This is an ever-changing industry and our clients loooove to hear we’re staying current and upgrading our know-how.

Education gives your clients a sense of security, excitement and something to tell their friends about. It also boosts your confidence, creates higher demand and respect among your clients, and reignites your love for the industry. Just as important, it helps your business grow.

Pick a few classes to attend. We suggest picking one that really interests you, one that’s out of your comfort zone, and one that’s focused on business. We’re all passionate about hair, but this is a career, not a hobby. Learn to manage your clients and business efficiently so you can grow your income without growing more tired or working more hours.

Look at opportunities that are specific to each show. Premiere, for example, has a great contest that is graded by the same standards as the North American Hairstyling Awards (NAHA). It’s a great opportunity to test-drive and sharpen your skills if you aspire to compete at NAHA in the future. But even if you don’t, you’ll gain a ton of experience and have some cool work to add to your portfolio. It’s a great talking point that gets clients excited about your work and lends prestige to your name.

Premiere Hair ShowBeyond the skills and credibility upgrade, events at various hair shows can also help you get connected in the industry. You always benefit when you take time to build relationships with peers and mentors.

Take a few minutes to peruse the event’s website before you leave. You’ll often find a lot of insights and resources like business blueprints and templates, industry research, a floor plan so you can map out what vendors you want to visit, available workshops and on it goes.

The more you invest in yourself, your future and your career, the more you’ll get out of all of the above. Do so wisely and take advantage of all the great resources shows have to offer.

Will you be attending Premiere?

That’s awesome! We’d love to see you. Visit us at Booth #5875 for some awesome prizes and to learn more about Stylie.

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-Easy for you, Easy to love-

Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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