A Few Cool Ways to Promote your Fabulous Hairstyling Business

You know you’ve got the skills; otherwise you wouldn’t have launched your own hair styling business. While you may have the confidence and the ability to transform someone’s head of hair, it doesn’t do you a bit of good if you’re not able to get the word out.

Marketing in today’s digital world requires a mix of ingredients to keep customers coming your way. Of course, a website and a social media campaign should be at the core of your marketing efforts. That’s a no-brainer. And it can be inexpensive and simple if you have the software app or software platform to keep all the wheels turning for your hairstyling business.

But it’s important to mix things up. Here are 3 ways you can keep things interesting for your booth rental success.

As a small business, you may think it’s impossible to get the word out about what you do. That’s no excuse. And you don’t need fads or gimmicks. Follow the proven, timeless tips and techniques of these entrepreneurs to help get the word out about your business and watch it grow.

1. Support a great cause. Listen. It’s not always about making money, although that’s surely a great incentive to get into the independent beauty business. It’s nice to give away your services every now and then. And the perfect way to do that and promote your business is to provide styling for a fundraiser. Check around. If someone is hosting a fashion show or any type of fundraiser, offer your services or a gift certificate as freebies. You can do good and promote your business at the same time.

2. Do a podcast or video. “Spreading like wildfire.” That’s how the host of a radio podcast described this growing phenomenon for connecting with your audience. And it only seems to keep growing. Try a podcast about styling trends. Better yet, do a series of videos on your tips and tricks for hairstyling. You’ll be able to promote your own personal brand while giving the public a few of your styling secrets.

3. Give something away. Again. There seems to be a theme here. People like free stuff. This time, build some excitement among your customers and your social media fans. Whether it’s a raffle for a free makeover or a beauty product you can’t personally live without, periodically give stuff away. You’ll get clients enthusiastic about your personal brand and services.

Always keep your marketing game up. Stylie, a point-of-sale tool designed specifically for independent beauty professionals, helps you manage your appointments, inventory, payments, and marketing — all from the convenience of a smartphone app. Try it. You’ll like it.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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