Whether you’re just starting out as an entrepreneur or you’re looking to expand, there’s a marketing guru that’s worth paying attention to. His name is Seth Godin. Even though he doesn’t have a strand of hair on his head, his advice could revolutionize your hairstyling business.
Godin, who has been dispensing marketing advice for more than 20 years, has attracted a massive following from entrepreneurs and marketing specialists in a wide range of industries.
We gathered some of his most profound marketing advice, quotes, and excerpts from his more than 20 published books. Take a look to get your hairstyling business revved up:
Keep it simple. If you think you need to compose a 20-page business plan to get started with your business, think again. Seth Godin suggests keeping it simple. The marketing expert says most business plans are boring, he says. They don’t excite. To start on your business plan, think about these five points — Truth, Assertions, Alternatives, People and Money. Truth is an assessment of “how the world works.” Make it apply to the hair salon industry. Assertions should be about how you’re going to change things, Godin says. With the last point, Money, you should have an honest assessment of how much you need, how you will spend it, and other pertinent factors. Take a look at Godin’s blog for more tips. A business plan is essential. It outlines where you’re going and how you’re going to get there. But it should be practical.
Stand out. Whether you’re in the beauty business or any other business, standing out is essential. Here is what Godin has to say about it: “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
Face your fears. As any entrepreneur will tell you, the people closest to you will be among the ones fueling your fears. What if you don’t make it? What if you fail? Those voices may not only be coming from friends and family; they likely are coming from inside your head too. Face them. “Being aware of your fear is smart,” Godin says. “Overcoming it is the mark of a successful person.”
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Don’t think you have to spend money to make money. If you’re thinking you need to invest in a huge marketing campaign to become a big name, think again. That’s one of the biggest mistakes that marketers for various companies, both large and small, make, Godin told Inc.com. “The big mistake is thinking that their job is to spend money to get attention. If they think that is what their job is, they will never succeed in marketing,” he said.
You can borrow plenty of tips from expert marketers and other industry experts to revolutionize your hairstyling business. Contact our experts at Stylie to find out how you can maximize your marketing strategies, as well as streamline your operations so you can get on with the business of doing what you do best.
-Easy for you, Easy to love-
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