Salon Industry is Growing: It’s Time to Get Your Share

Are you on the fence about launching your own hair styling business? Well, maybe it’s time for you to take the plunge. According to the 2015 Professional Salon Industry Haircare Study, salon services – as well as retail — grew by an overall rate of 3.2 percent.

Seems like more people are getting their hair, nails and waxes done by professionals, Professional Consultants & Resources revealed. That growth rate means that consumers were spending $60.27 billion on these services provided by U.S.-based salons.

Take a look at some of the other trends reported in the study:

  • The number of salons declined by 2.5 percent with the emergence of more large rental salons
  • Manufacturer sales of hair color, shampoos, conditioners, hair sprays, hair styling products and specialty products all increased
  • Hair coloring was the top service requested at salons, growing at a rate of 4 percent
  • Keratin straightening services grew by 3.2 percent
  • Cutting and styling services grew by 2.6 percent
  • Services for men grew significantly — 1.5 times the rate of the overall industry
  • Sales of specialty products, including those for hair loss and shine, grew by about 7 percent

Now, put all that information to work. Here are 4 key takeaways that could help you grow your own business.

  1. Offer more coloring services. With the baby boomer generation seeking to keep the gray hairs at bay, you can target this market for the popular service. Also, boost your expertise with specialized coloring techniques, including baby lights, vibrants, vivids, pastels, blonding, balayage and highlights.
  1. Sell products you like. Consumers are spending more money on products — but they’re often heading to retail locations to stock up. Get your share of these sales by offering products that you can stand behind. With the rising popularity of dry shampoos, keep some top choices on your counter.
  1. Bring in the men. Do some special promotions targeted to men, so they feel more comfortable about sitting down in your chair. Provide a variety of options, including coloring and styling.
  1. Stay on top of trends. Regularly attend training courses so that you can learn the latest trends in coloring and styling so that you can stay competitive in your area. Promote your work online and on social channels by showing off your stuff.

Ready to start your own business? Grow the one you already have? Stylie, a point-of-sale tool is designed specifically for booth rentals. It makes it easy to book appointments, send reminders to your clients, keep track of client preferences, and keep tabs on your inventory. Contact us for a demo today!

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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