How to Raise the Costs of Your Salon Services with Confidence

You may find it an uncomfortable situation, but at some point you’ll find you need to raise your fees for those haircuts, dye jobs and updos. You’re not alone. Many independent stylists find themselves in the position where they need to raise their costs, but are unsure of how their clients will react.

Due to the rising cost of living and the high-quality services you provide, there’s no reason to fear raising your costs. You should be honored that you have honed your craft to the point where you are able to provide these services with a high quality to justify raising prices.

According to Lauren Gartland, founder of Inspiring Champions, “Raising your service prices, setting boundaries and saying no are absolute musts for the advancement of your professional career, as well as your life”

Here are some tips for raising your prices with pride:

No apologies: About 6 to 8 weeks before you raise your costs, inform your clients what the changes consist of and be truthful when explaining why you need to do this. With an increase in your level of services provided, cost of living, and business costs, as long as you give plenty of advanced notice, clients are more likely to be understanding and stay loyal to you. So, when you do let your clients know about the upcoming changes, there’s no reason for you to apologize.

Begin with your new clients or offer current clients a discount: For a month or two, only raise your prices for new clients. Then offer your current clients a discount for the first two months, and let them know you are doing this because you are thankful for their loyalty, friendship and devotion.

Make it personal: Take the time to write a simple letter to your clients showing your gratitude. In this letter, explain your price increases and define the changes. Add a personal touch by hand-addressing the envelope. This will keep your clients informed and show them that you appreciate them enough to take the time that your letter requires.

Update price lists: Many stylists list their prices on social media, websites and elsewhere. Make sure you update your prices across all of these platforms. You don’t want a client to arrive for their appointment and be surprised of raised prices for the services you offer.

You’ve worked hard to get where you are. You deserve to raise prices as much as an exceptional corporate employee deserves a raise. As long as you let your clients know how grateful you are for them by being upfront and thankful, you should be able to raise the costs of your services with pride!

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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