How to Ramp Up Your Hairstyling Business into a Six-Figure Salary

As a hairstylist, you can count on making about $30,000 to $80,000 a year. Of course, that’s going to depend on a few things, like:

  • where you live,
  • your expertise,
  • your years in the business, and
  • how many hours you’re willing to work every day.

But… what if you could be making more doing what you love?

With the right combination of talent and guts, you could be a celebrity or high-demand hairstylist who can charge $600 to $1,200 for a cut and styling. But it sure requires some hustle and you can’t do it if you’re working for someone else.

While you may not be quite there yet, you can get on the road to a six-figure salary by taking one simple step: equipping yourself with the tools to run your own business. 

It takes a lot of hard work, but everything that’s worth it does!

Just showing our followers some TLC today ☺️💜

A photo posted by Stylie (@gostylie) on

Here are four essential steps you need to take as a business owner to ensure your hairstylist business is going to be a success:

1. Determine a business model.

You can go several routes when setting up your hairstyling business. If you have a significant amount of capital, you can purchase an existing salon, start one from the ground up, or purchase a franchise. Don’t have the funds? Don’t let that deter you. A significant number of stylists are able to start a successful venture by renting a booth at an existing salon.

However, choose your salon carefully if you decide to rent. Location is SO important. You want to be in an area that’s easily accessible as well as welcoming to your clientele.

2. Develop a business plan and let it evolve as your business does.

You may think you have it all “up there.” Up there in your head, that is. But it’s essential that you develop a business plan that maps out estimates of your upfront costs, budget, earnings and other aspects of your business.


Make projections of what you need to do get to your targeted income. It may be that you have to work longer hours during the first two or three years of operating your business before you’re able to reach your goals. Keep in mind that you may need to start out charging lower fees, before you can gradually charge more. Keep reviewing your business plan to make sure that you’re on track or take steps to make adjustments.

3. Launch a marketing strategy.

At the end of the day, success comes to those who work hard at pursuing their dream. Nothing could be truer than working hard at marketing your brand!

This is not the time to haphazardly throw up a few posts of your latest customers. Get strategic about it. Think it through. What do your clients and prospective clients want to know about? What would make their lives easier? What would entertain them?

Gather those materials together and consistently post a mix of interesting tips, trends and discounts to entice your audience. Show that you genuinely care about how your clients look as well as the health of their hair.

4. Think beyond your scissors.

When you’re thinking about bringing in more dollars, you have to think beyond your chair. Identify some of your favorite beauty products that you can sell without lifting a finger. Consider it an extra source of income. Market those products on your social media pages and website.

If you really want to make more money and spend more time behind the chair, then it’s time to get serious about automating parts of your business. Are you still using a paper appointment book and calling/texting/Facebook messaging your clients to schedule appointments? You know as much as we do how cumbersome that can be.

Stylie is the ultimate tool for independent hairstylists. From online scheduling to point of sale to marketing automation, we make it easy for you to manage your hairstyling business in one simple app so you can spend more time behind your chair.

Let us help you save time so you can focus on what you do best: making people feel and look beautiful. Sign up for Stylie now and get 60 days free. <3

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Deb Hudson

Deb Hudson

Stylie Success Manager at Stylie
Deb is our resident rockstar and your go-to resource for everything Stylie. She can help you answer questions about what Stylie offers, help you setup your account, and even help you find ways get the word out there about your business. She’s here to help you every step of the way.

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