More than likely, you’re already using some form of social media as part of your marketing strategy. The question is, just how well are you doing it? Was your last post about two to three months ago? Are you using it primarily to advertise the latest deals? You’re too busy to really think about it?
If your social media strategy doesn’t seem to be doing much to get customers in your chair, there’s a good chance you’re not doing it well at all.
Take a look at these 5 pointers on using social media in all the right ways.
1. Don’t use it primarily to sell. Focus on creating a community. People use social media networks to find out what’s going on among their friends and in their community — they’re not looking to be advertised to. Post plenty of photos of your clients. Everyone loves a good before and after. If a client is going for a bold color or a new cut, ask them if you can post their photo on Facebook, Twitter or Instagram. Here’s another bonus. Those clients will more than likely share those posts — effectively broadening your audience.
2. Use hashtags. So, when was the last time you used a hashtag on your posts? What about branded hashtags? When posting, make sure you use relevant terms, as well as your brand or name, to get discovered on social media. Find terms that are trending, such as hair colors, to help your content get discovered by people who have an interest in beauty trends.
3. Be consistent. One of the reasons many social media outreach campaigns fail to get any traction is that they’re haphazard. Figure out what you want to share and why you want to share it, and keep it up. If you’re constantly keeping up with the latest trends in your industry, share them with your followers. Post art and articles and add your own comments.
4. Supplement. Give your social media presence a boost with other marketing collateral — business cards, post cards, etc. Make sure you include your handles on the material and encourage people to follow you. Invest in nice design and paper, and be sure to have them ready to hand out at networking events, or have them mailed to residents in neighboring communities.
Social media, when executed well, can help you gain the attention you need to keep your business growing. And you can keep everything spinning by using Stylie, a point-of-sale tool designed to address the needs of independent stylists. Contact us to find out how it can work for you.
-Easy for you, Easy to love-
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