Of course, you should be marketing your hairstylist business online. If you’re smart, like we know you are, you’re already using Instagram, Facebook and other social media platforms to show off your great skills.
However, it’s important to know what to share and what not to share — especially when it comes to publishing it online. Here are some tips on what not to share on your professional social media pages.
1. That awesome vacation in Cancun with the girls: You and your girlfriends had an amazing time on the beach, in the sun and water, and … uh, doing some drinking. Even if you have separate personal and professional social media accounts, check your security settings. Some clients and potential clients might look you up by name, stumble upon your personal page, see your pics and posts from your vacation, and be turned off – not knowing whether you’re truly serious about your business. If you want an outlet to show your friends pictures from your vacation, make sure your social media page security is strong enough that only friends will see your posts.
2. The breakup: Chances are, like many other hair stylists, you’re doing double duty as a counselor. Clients may share their grievances about boyfriends, girlfriends, kids, and the whole deal. However, don’t get too comfortable that you’re sharing all about your difficult breakup — especially online. Don’t resort to posting negative things about the other person in the relationship, or post about how depressed you are. Unless you are able to maintain a very tight personal relationship with your client – even when they know you are going through difficult times – keep it on the down low. A new client who decides to look you up on Instagram wants to see those amazing before-and-after shots, not a photo of you crying over a bottle of wine.
3. The accidental message: If you keep your clients’ phone numbers saved in your phone, don’t ever… EVER accidentally send that angry text message to your client named Ashley instead of your friend Ashley. It can happen, and it can end up with you losing a client.
A photo posted by Stylie (@gostylie) on
Keep it professional, and by all means continue to promote your business online. It can do wonders to bring in business. If you feel like you don’t have time to manage it all, use Stylie, a point-of-sale tool designed specifically for booth rent stylists. It will help you manage your marketing, scheduling, inventory, payments and more — all from the convenience of your mobile device.
-Easy for you, Easy to love-
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- 5 Tips to Pump up the Volume of Your Salon’s Social Media Pages - September 21, 2017
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- In the Spotlight- Jenn Reed - August 3, 2017
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