You want to start a business? Lucky you. The cost of entrepreneurship is likely at its lowest ever in modern history. And if you’re interested in getting something started as a hairstylist, you’re in even better shape to succeed.
Let’s assume you’ve got great skills. Otherwise, you probably wouldn’t be considering hairstyling, right? So, there are two other critical areas you need to focus on to get started with a minimal investment: a booth rental model and social media marketing. Once you figure out how to excel at both, you’re on the path to making a profit.
Starting a business as a booth renter is sort of a no-brainer. It’s widely accepted as a business model, with some estimates concluding that booth rentals make up 50 percent or more of the hair styling business. The obvious benefits include lower startup costs and the convenience of someone else taking care of general responsibilities, including utilities.
Low-cost social media marketing
A significant number of small businesses already are using social media as a core component of their marketing strategy. According to the Social Media Marketing Industry Report, 92 percent of marketers agree that social media is critical to their marketing efforts on behalf of smaller businesses. More than 50 percent of small businesses said that it helped them boost sales within two years.
However, a social media campaign doesn’t generate success without consistency, creativity and strategy. Figure out ways to use social media to direct people to your website, where you can offer them even more information about you and your services.
Use social media to regularly promote blog posts, special deals, updates about services and professional tips. It’s also important to generate a community by inviting people to ask questions or share their own tips about their favorite products and styles.
By generating a community, you’ll further enhance your personal brand. With others showing trust in you, new customers will consider that an endorsement of your skills and reliability.
With your business strategy in place, keep everything under control with Stylie, a point-of-sale tool that allows you to manage social media campaigns, appointments, inventory, and other aspects of your independent beauty business from the convenience of your smartphone or tablet.
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Deb Hudson
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