Ready to Fly Solo? 3 Key Steps to Start a Hairstyling Business

You got the itch? Ready to go off on your own and launch a business? Well, as you probably already know, that fever has been going around in the hairstyling industry. Just a few years ago, statistics revealed that nearly 50 percent of all salons would be offering a business rental option right about now.

And that’s where you can fit in. If you’re ready to move into the realm of entrepreneurship, booth rental is the ideal way to go. It’s a low-cost way to get into the business — with all the benefits of going off on your own.

Here are 3 steps to ensuring that you develop a hairstyling business that takes off — just as you’re prepared to take off.

  1. Get it in your head that you’re running a business. Let that sink in. Hairstyling is no longer a job in which you can check out once you leave the salon. You’re taking on a lot of responsibility, including budget, scheduling, marketing and the whole lot of what it takes to run a business. Do your research to ensure that you know what you’re getting into. Oh, and by the way, when signing a booth rental agreement, make sure you read everything and understand what you’re committing to. If necessary, hire a lawyer or enlist the help of a lawyer friend to help you review the document.
  1. Be picky. Make sure that the salon you decide to rent from is a good fit. Sure, it may have beautiful decor. And it may be just in the right hot spot. But do you gel with the owner and her employees? There’s nothing worse than having to come into a place where you’re not comfortable. While location is huge, make sure you’re feeling good about the staff, the ability to get walk-in customers and, overall, just have a great working relationship with the people you’re sharing space with.
  1. Build a marketing strategy. OK, this is a big one. You need to let people know you’re in the business of making them beautiful. While you may be able to pull in some of your most loyal customers, don’t settle on running your new business solely with the regulars. Develop a website and a social media presence, including Facebook, Instagram and Twitter. While it takes dedication, it’s not hard. Advertise specials and post before-and-after photos of your willing customers. Even better, make your own customers your best marketers. Make them feel special by remember their birthdays and anniversaries — offer freebies along with their regular service. Happy customers will spread the word about you.

Ready to take that plunge? Let Stylie help you. Our point-of-sales tool is specifically designed to meet the needs and challenges of booth rental hair stylists. Contact us for a demonstration.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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