Be Different: It’s the Key to Making Your Styling Business a Success

Did you know that things are looking great for hair stylists for the next few years? According to the U.S. Bureau of Census, jobs in the hair styling and cosmetology business are expected to grow by 13 percent — more than the 11 percent growth rate for other industries.

That could translate into good news for you. Or bad news. It all depends upon how you look at it. While you’re more likely to face more competition for the best customers, you also have the opportunity to grab a larger share of those customers by taking the steps to stand out from the stylists around the corner.

So, how do you stand out? Test these 3 tips on your way to building a successful hairstyling business — primarily by being different.

  1. Invest in ongoing training. Make a commitment to always improve upon your skills. Don’t rely on the skills that you developed 5 years ago to keep you on the cutting edge today. There’s one thing you can truly count on in the beauty business — it will always change. What was stylish 5 years ago won’t cut it today. Plenty of beauty schools offer ongoing education to stylists who are already in the business. Check them out.
  1. Explore new products. Just as hair styles, cuts and coloring trends change, so do products evolve. Make sure you’re staying abreast of the ones that will make your clients’ hair healthy and glowing. Don’t be afraid to invest in the more expensive lines. By using products that are only available to professionals, you’re likely increasing your chances that your clients will return — only if to enjoy those great results they’re getting with professional products. One study of clients revealed that they returned to their stylists because they weren’t able to match color or other services with products they were getting from drugstores.
  1. Make sitting in your seat an experience. Styling hair shouldn’t be limited to getting a hair cut or a new color. It should be an enjoyable experience. If you think your clients need a moment to relax from their frantic schedules, make sure they enjoy some pampering while they sit in your chair. Any number of things can do the trick. Consider adding soothing music and aromatherapy in your environment to calm their senses.

To build a successful business, you must focus on being different — and being professional every step of the way. Stylie, an online scheduling and point-of-sale tool for independent beauty professionals, can help you deliver an excellent experience for your customers. Contact us for a free 30-day trial of Stylie to see how it can help you stand out.

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-Easy for you, Easy to love-

Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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