Where are you as a stylist? Running your own salon, renting a booth or contemplating going out on your own? No matter what stage you’re at, it can be exciting but challenging to successfully run a business. According to a survey of small business owners performed by the Washington Post, 1 in 10 respondents said their average workweek was 70 hours or more. And most of them reported working at least 50 hours a week.
Understanding where your time is going to be spent throughout your work week as a small business owner will go a long way towards helping you keep your eye on the prize – being a profitable independent stylist with a business that withstands the tests of time.
Marketing your small business: Even when you’re overwhelmed with tending to your clients’ needs, you can’t let your marketing efforts slip up or be pushed aside. But you don’t have to invest hours each day on marketing. Set aside time to create a social media calendar, and use one of the many tools available to schedule your social media updates to post automatically. You’ll still definitely want to keep your website updated and engage with your audience online, but scheduling posts ahead will save you hours in the long run. According to the Hartford’s Small Business Study, 37 percent of respondents said that using social media to respond to customer feedback was extremely successful for them.
Spending and saving: Review your finances weekly. In your review, include inventory management in case you need to order more products or realize that you’re ordering too much of something and need to tweak your future orders. Set aside time to do your bookkeeping including any bills you have to pay – keeping business costs separate from personal costs – and take a look at how much profit you brought in the previous week and are expecting from the coming week.
Education: Set aside time every week to stay on top of trends in small business, as well as booth rental and the hairstylist industry, by doing research online. Read industry-related publications and articles about top changes and trends in hairstyling. Staying on top of this ever-changing information will give you the competitive edge you need to reach that end goal — running a successful small business as a booth rental hair stylist.
-Easy for you, Easy to love-
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