A Stylist’s Most Important Tools: Blow Dryer, Clips, Social Media

It’s pretty likely you’re already using social media in your personal life. Social media is also one of the best tools a stylist can use to retain and gain clientele. Here are some tips on how to use social media to your advantage as a stylist.

Start a conversation: In the morning, update your Facebook account with a post that is sure to attract attention and get a conversation started. Ask what your followers favorite current hairstyle trends are and why. Or ask what one of the most important things your followers look for in a stylist is. Be sure to respond and take down any information that could be helpful for writing a new blog post. People want interaction.

Mix it up: Color isn’t the only thing you should be mixing up. Many audiences will follow you on Facebook, Instagram, LinkedIn and other social media platforms. Even though there are tools that make it easy to post one update to all of your social media accounts, it’s good to keep each separate account full of fresh content.

Answer followers’ questions before they ask: Think about what your clients want to know. What do they ask you in the salon? What products are they interested in? When you’re finished brainstorming, use the answers to those questions to create informative and fun posts on social media. And don’t forget to use those hashtags!

Track where your new clients are finding you: It’s a simple question, and can be used as an icebreaker with a new client. “How did you hear about me?” If the answer is Facebook, discuss some of your recent posts or products you’ve mentioned on there. This will help you figure out where you should be putting more of a focus on your social media.

Now do you see why social media is one of a stylist’s most important tools? These are a few of the many ways to use social media to your advantage as a stylist. Try them all out and see which ones work best for you!

To keep your communications organized and consistent, use Stylie, a point-of-sale tool designed specifically for independent beauty professionals. Contact us for a demo on how it can keep your business running smoothly.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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