Never Forget that Time is Money in the Salon Business

You’ve heard it before — time is money. Plenty of people attribute that quote to Benjamin Franklin, who was musing on this type of stuff back in the 1700s. But it is just as true today as it was back then. Especially when you’re operating as an independent stylist with a booth rental model.

It’s time for you to get a grip on the money you may be allowing to drift out the door — simply because you’re not implementing the following practices as part of your business. Take a look and start making some changes.

1. Cut down on the time spent on administrative duties. Taking care of bookkeeping, billing, inventory, purchases and other administrative duties is part of the job when it comes to owning your business. Unless you can afford to hire an assistant, it’s likely you’re taking on these types of tasks. Unfortunately, these tasks eat into the time you could be spending on hairstyling — the tasks that bring in the dollars. Streamline your time spent on these types of tasks through online tools.

2. Deal with those no-shows and “showing-up-30-minutes late” clients. Of course, every stylist has them. They’re the clients who waste your time by failing to show up, denying you the ability to get another client in your chair. Or they repeatedly show up 15 minutes to 30 minutes late — messing up your schedule. While you don’t want to discourage clients who only occasionally forget their appointments, deal with the ones who are habitual offenders by charging a penalty. Better yet, set up an app that sends out reminders to clients about their appointments to deal with this issue. That’s a much friendlier approach to this business nightmare.

3. Automate your marketing. You know how important marketing is, especially marketing on your website and through social networks. The only problem is that you just don’t have the time to do it right. And, if you do, you’re probably missing out on the opportunity to work on more clients. Automate your marketing campaign through an app that allows you to schedule your messages — and get on the business of styling your clients.

Explore the ways you can streamline your operations. Do it right, and you’ll have more money at the end of the day. And, while you’re at it, explore Stylie, a point-of-sale tool that helps you reach your goals more quickly. This mobile app helps you manage your independent beauty business conveniently with your smartphone. And it’s designed specifically to meet the needs of independent beauty professionals.

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Michelle Guetersloh

Michelle Guetersloh

Hairstylist Consultant at Michelle My Stylist
For some, hairstyling’s a job. For others, it’s a passion: an innate gift that lights them up and drives them to outperform and overdeliver. Michelle G. is definitely the latter.

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