Expand Your Business by Catering to Clients’ Unique Hair Types

I was always sure that I would never be able to rock the beachy waves. My hair is stick straight and very fine so spraying in a product and scrunching my hair did NOT work. However, thanks to having a fabulous hairstylist who knows how to work with all varieties of hair types, I can now create beachy waves on my own!

Here’s how I do it: I put two or three inverted braids in my hair, apply hairspray, sport that look for a day and overnight, then brush the braids out into curls in the morning.

My stylist showed me how to pin the braids the right way, how to get the braids in my hair right in the first place and told me all of the details for what I needed to do when I took them out. It was amazing! I can now rock the beachy waves despite my unique hair type.

No two people’s hair is the same. That’s why it’s important, as a stylist, to learn how to work with many different hair types through practice, research and continuing education. According to Susan Clayton, co founder of Clark-Morley Salon in downtown Baltimore, “Everyone’s hair type has its pros and cons. It’s your job to work with that particular fiber—be it fine, coarse, curly or straight—and make it look its best.”

It’s also important to be honest and polite. For example, when you have to tell a client that their hair texture is so different than the person’s in the picture they brought in, that you believe the client would not be happy with the final result if you attempted to recreate that style on them. One way to approach this situation is to show your client similar styles that can be achieved with their hair type.

With my previous and current stylists, I’ve shown up many times with a picture of the style I wanted just to be told that my hair type doesn’t allow for it. Most of them were able to come up with a similar style suggestion and I left just as happy or happier with the style I got compared to the one in the photo. Occasionally, I was told that they couldn’t do it and wasn’t offered suggestions of any other styles to try. This left me feeling pressured to look online for a different style and make a quick decision as to not waste my stylist’s time. I didn’t go back to those stylists.

The lesson here is, to keep clients coming back, make sure you do all of the learning you can so you know how to cater to multiple hair types. There are written and video tutorials online, continuing education courses, hair shows, and seminars among other opportunities to gain knowledge that will keep you up-to-date and your clients happy!

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Deb Hudson

Deb Hudson

Stylie Success Manager at Stylie
Deb is our resident rockstar and your go-to resource for everything Stylie. She can help you answer questions about what Stylie offers, help you setup your account, and even help you find ways get the word out there about your business. She’s here to help you every step of the way.

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